Tom is a brand strategist and marketing effectiveness expert whose writing in Marketing Week is widely read by marketers. After two decades at agencies including AMV BBDO, BBH, Leo Burnett and adam&eveDDB, he joined Jellyfish in 2021, shaping work for Google, Uber and Unilever. He has won multiple IPA and Cannes Lions effectiveness awards. Tom speaks at SXSW, Cannes and Google Think, and chairs the APG Creative Strategy Awards.