Simon has built a global career across agency, in-house and leading tech brands, with senior leadership roles in EMEA and the US. He worked as Global Social Media Director at Havas for Emirates Airlines and led International Creative Strategy at Snapchat for brands like Apple, Google and Amazon. He later became Vice President of Social at Huda Beauty and Managing Director of Digital at Edelman. At Spotify, he helps brands and agencies create culturally impactful work.