Roberto leads go-to-market strategy, activations, and product development for Candy Crush Saga. He has over 20 years of experience across gaming, sports, TV, and emerging tech, with senior roles at PlayStation, Sky, Tottenham Hotspur, and Roborace. He has overseen campaigns including Candy Crush All Stars and King’s music and in-game initiatives such as Crushables. He is passionate about mentoring talent and crafting fan-first strategies.