Jo is a customer-led thinker and big ideas brand leader with 18+ years driving growth at some of the UK's most iconic digital brands, including Moonpig, Skyscanner, and now Trainline. A customer led thinker, with insight at the heart , Jo is a big believer of marketing and product partnership to building market beating propositions and campaigns. She launched the award-winning "I Came by Train" brand platform — a category-shaping initiative that reframes rail as the sustainable travel choice. She combines insight-led strategy with bold creative ideas to drive acquisition, retention, and loyalty, delivering both commercial impact and cultural change. Beyond her corporate role, Jo mentors rising marketing talent and has advised Travalyst, the Duke of Sussex's sustainable travel coalition. She brings together creative leadership and commercial results, building brands, growing customer bases, and leading high-performing teams across multiple markets.

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