PULSE 2026: Marketing 5.0

Integrating technology & AI with human creativity to unlock growth
18th March, 2026
3:30 pm - 8:00 pm
NUFFIELD HALL, LONDON BUSINESS SCHOOL, NW1 4SA

Marketing is entering its next era, where technology and AI don’t replace imagination, they supercharge it

Discover what leading marketers are building right now: faster decisions, richer experiences, smarter growth

Come curious. Leave inspired. And slightly smarter than your group chat.
ELEVATE

Grow your network by meeting students, alumni, and professionals you’d want to work with

EXPAND

Grow your network by meeting students, alumni, and professionals you’d want to work with

ENGAGE

Join conversations that matter. Be part of sharp panels, honest discussions, and ideas you will reuse in interviews, classes, and work.

Who's coming for PULSE 2026?

Keynote speaker

Kris Boger

UK&I Regional GM, TikTok

Kris is the General Manager of Business Solutions for TikTok in the UK, Ireland and BeNeLux. He leads the strategic direction and growth of TikTok’s commercial team and advertising business in the UK market. Kris and his team help brands connect with target audiences through short form video. He previously held roles at Facebook, WPP and Red Bull.

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speaker

Simon Jenkins

Global Head of Creative Intelligence, Spotify

Simon has built a global career across agency, in-house and leading tech brands, with senior leadership roles in EMEA and the US. He worked as Global Social Media Director at Havas for Emirates Airlines and led International Creative Strategy at Snapchat for brands like Apple, Google and Amazon. He later became Vice President of Social at Huda Beauty and Managing Director of Digital at Edelman. At Spotify, he helps brands and agencies create culturally impactful work.

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speaker

Roberto Kusabbi

Senior Director of Product Marketing, King Games

Roberto leads go-to-market strategy, activations, and product development for Candy Crush Saga. He has over 20 years of experience across gaming, sports, TV, and emerging tech, with senior roles at PlayStation, Sky, Tottenham Hotspur, and Roborace. He has overseen campaigns including Candy Crush All Stars and King’s music and in-game initiatives such as Crushables. He is passionate about mentoring talent and crafting fan-first strategies.

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speaker

Carrie Timms

Director of International Marketing EMEA, Meta

Carrie Timms joined Meta in 2021 as Director of International Marketing for Europe, the Middle East and Africa. She leads a team of over 60 developing and executing end-to-end marketing strategies across Consumer, Creator, Business and Product marketing on Meta’s platforms. Carrie has over 20 years of experience and was previously VP of Global Media, Categories and Partnerships at Unilever. She is a strong advocate for diversity, inclusion and representation.

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speaker

Jo McClintock

VP Brand & Marketing, Trainline

Jo is a customer-led thinker and big ideas brand leader with 18+ years driving growth at some of the UK's most iconic digital brands, including Moonpig, Skyscanner, and now Trainline. A customer led thinker, with insight at the heart , Jo is a big believer of marketing and product partnership to building market beating propositions and campaigns. She launched the award-winning "I Came by Train" brand platform — a category-shaping initiative that reframes rail as the sustainable travel choice. She combines insight-led strategy with bold creative ideas to drive acquisition, retention, and loyalty, delivering both commercial impact and cultural change. Beyond her corporate role, Jo mentors rising marketing talent and has advised Travalyst, the Duke of Sussex's sustainable travel coalition. She brings together creative leadership and commercial results, building brands, growing customer bases, and leading high-performing teams across multiple markets.

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speaker

Neil Caldicott

Chief Marketing Officer, Blue Light Card

Neil Caldicott is a marketer, coach and sustainability lead with over 25 years of experience in creative, brand and communications roles at executive level. He has worked for major UK brands including the BBC, Audible and Which? He is currently Chief Marketing Officer for Blue Light Card, leading growth strategy, brand, communications, community engagement and content production. He has also served as a trustee for the Mental Health Foundation, a non-executive director for Digital Radio UK and is a trained executive coach.

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speaker

Tom Roach

VP of Brand Strategy, Jellyfish

Tom is a brand strategist and marketing effectiveness expert whose writing in Marketing Week is widely read by marketers. After two decades at agencies including AMV BBDO, BBH, Leo Burnett and adam&eveDDB, he joined Jellyfish in 2021, shaping work for Google, Uber and Unilever. He has won multiple IPA and Cannes Lions effectiveness awards. Tom speaks at SXSW, Cannes and Google Think, and chairs the APG Creative Strategy Awards.

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Moderated By

panel Moderator

Russell Parsons

Editor-in-Chief, Marketing Week

Russell is the editorial lead for the UK’s most prominent marketing title and event. He leads content, editorial and strategic direction across platforms, conceiving and curating products and partnerships for a senior marketing audience. He has a track record of developing highly successful events and commercial initiatives. A trusted authority on marketing issues, he hosts podcasts and speaks at industry events.

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panel moderator

Helen Edwards

Adjunct Professor of Marketing, London Business School

Branding specialist with strong practitioner experience. PhD in Marketing and MBA from London Business School. 2017 PPA and BSME Business Columnist of the Year and regular columnist for Marketing Week. Author of Creating Passion Brands, with expertise in brand positioning, brand strategy, brand architecture, portfolio planning and consumer insights.

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Schedule

18th March 2026

Join us for an evening of learning and networking.

3:30 pm - 3:45 pm

Welcome and Opening

Kick-off and framing of the Marketing 5.0 theme

3:45 pm - 4:30 pm

Keynote: Leading the next era of marketing

Unpack what’s changing in marketing today across platform innovation, technology-fuelled creativity, authentic brand building, and the capabilities teams need to win

4:45 PM - 5:30 PM

Panel Discussion: AI x Advertising

Reinventing media, creativity, and audience strategy across major platforms

5:45 PM - 6:30 PM

Panel Discussion: Data-Driven Customer Experience and Growth

Leveraging data and technology to create superior customer experiences, loyalty and dive growth

6:30 PM - 6:40 PM

Closing Notes

6:45 pm - 8 pm

Networking, Food & Drinks

Connect with speakers, industry leaders, alumni, and peers

7:00 AM TO 9:00 AM

Reception and Registration

Etiam tristique, metus pretium rutrum elementum, risus tortor euismod urna, ac porta felis felis vel dui in bibendum justo vel pellentesque accumsan.

9:00 AM TO 10:00 AM

Breakfast

Etiam tristique, metus pretium rutrum elementum, risus tortor euismod urna, ac porta felis felis vel dui in bibendum justo vel pellentesque accumsan.

10:00 AM TO 11:00 AM

Keynote: Breakthrough for the Next Generation by Paul Doe

Etiam tristique, metus pretium rutrum elementum, risus tortor euismod urna, ac porta felis felis vel dui in bibendum justo vel pellentesque accumsan.

11:00 AM TO 12:00 AM

Break

Etiam tristique, metus pretium rutrum elementum, risus tortor euismod urna, ac porta felis felis vel dui in bibendum justo vel pellentesque accumsan.

12:00 AM TO 1:00 PM

Keynote: Breakthrough for the Next Generation 2 by Paul Doe

Etiam tristique, metus pretium rutrum elementum, risus tortor euismod urna, ac porta felis felis vel dui in bibendum justo vel pellentesque accumsan.

1:00 PM TO 2:00 PM

Break

Etiam tristique, metus pretium rutrum elementum, risus tortor euismod urna, ac porta felis felis vel dui in bibendum justo vel pellentesque accumsan.

3:00 PM TO 4:00 PM

Keynote: Breakthrough for the Next Generation 2 by Paul Doe

Etiam tristique, metus pretium rutrum elementum, risus tortor euismod urna, ac porta felis felis vel dui in bibendum justo vel pellentesque accumsan.

5:00 PM tO 6:00 PM

Break

Etiam tristique, metus pretium rutrum elementum, risus tortor euismod urna, ac porta felis felis vel dui in bibendum justo vel pellentesque accumsan.

7:00 AM TO 9:00 AM

Keynote: Breakthrough for the Next Generation 2 by Paul Doe

Etiam tristique, metus pretium rutrum elementum, risus tortor euismod urna, ac porta felis felis vel dui in bibendum justo vel pellentesque accumsan.

7:00 AM TO 9:00 AM

Reception and Registration

Etiam tristique, metus pretium rutrum elementum, risus tortor euismod urna, ac porta felis felis vel dui in bibendum justo vel pellentesque accumsan.

9:00 AM TO 10:00 AM

Breakfast

Etiam tristique, metus pretium rutrum elementum, risus tortor euismod urna, ac porta felis felis vel dui in bibendum justo vel pellentesque accumsan.

10:00 AM TO 11:00 AM

Keynote: Breakthrough for the Next Generation by Paul Doe

Etiam tristique, metus pretium rutrum elementum, risus tortor euismod urna, ac porta felis felis vel dui in bibendum justo vel pellentesque accumsan.

11:00 AM TO 12:00 AM

Break

Etiam tristique, metus pretium rutrum elementum, risus tortor euismod urna, ac porta felis felis vel dui in bibendum justo vel pellentesque accumsan.

12:00 AM TO 1:00 PM

Keynote: Breakthrough for the Next Generation 2 by Paul Doe

Etiam tristique, metus pretium rutrum elementum, risus tortor euismod urna, ac porta felis felis vel dui in bibendum justo vel pellentesque accumsan.

1:00 PM TO 2:00 PM

Break

Etiam tristique, metus pretium rutrum elementum, risus tortor euismod urna, ac porta felis felis vel dui in bibendum justo vel pellentesque accumsan.

3:00 PM TO 4:00 PM

Keynote: Breakthrough for the Next Generation 2 by Paul Doe

Etiam tristique, metus pretium rutrum elementum, risus tortor euismod urna, ac porta felis felis vel dui in bibendum justo vel pellentesque accumsan.

5:00 PM tO 6:00 PM

Break

Etiam tristique, metus pretium rutrum elementum, risus tortor euismod urna, ac porta felis felis vel dui in bibendum justo vel pellentesque accumsan.

7:00 AM TO 9:00 AM

Keynote: Breakthrough for the Next Generation 2 by Paul Doe

Etiam tristique, metus pretium rutrum elementum, risus tortor euismod urna, ac porta felis felis vel dui in bibendum justo vel pellentesque accumsan.

What to Expect?

Come for the content. Stay for the conversations. Leave with ideas that stick.

Career-Relevant Insights

Honest debates on AI, advertising, personalisation, and data-led growth.

High-Value Networking

Students, alumni, and industry leaders, all in one room.

Food, Drinks & Conversations

Because the best insights don’t always happen on stage.

tickets

Early Bird Tickets are Live!

venue

Nuffield Hall, London Business School

address

Sussex Place, Regent's Park, London, NW1 4SA, UK

more information

lbsmarketing&strategy@gmail.com

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